Sales are a vital part of business development. It is through Sales that companies reaches their targets. Effective Sales promotion brings excellent business opportunities. There are numerous sales techniques which when implemented will bring profit. One has to judiciously apply these techniques to bring about success. The major criteria includes How to sell? How to face prospective objection? How to close sales? Effective sales people are interpreters and translators and increasingly educators too who can enable the complex systems of the buying organisation and the selling organisation to work together for the benefit of both. We have introduced various sales techniques that participants can benefit from and can apply to their businesses.